Currently, TTUMC has one person (guess who?) with hard-core technical expertise on web sites.
Until I can build up a strong technical team, one question that needs to guide me is this: Am I making it possible for non-technical people to maintain and update web content–while the style and structure of the web site is maintained?
To a large degree, this means taking the time to provide web-based interfaces where new content can be plugged in. Ideally, the existing content will flow into the forms of font, color, and position that were previously designed.
Fortunately, to a great degree I’ve made it possible for people to contribute. Our administrative assistant, Susan Johnson, updates the online calendar and edits and emails the enewsletter. A web interface also makes it possible for her to update the “featured” area of the home page. Volunteer Greg Lachs handles the audio conversions and uploads necessary to make the message audio available. Of course, Director of Music and Creative Arts Deah McReynolds contributes the professional-quality images that illustrate the messages.
There’s a tightrope to be walked here. The visual unity of a web site–the coherence of its colors, fonts, and images–as well as its unity of “voice” and vocabulary determine whether the web site makes a professional impression. Ideally, a person with strong graphic design skills would help design the look of the site, and someone with a clear sense of the site’s voice would help edit its content. But the greater the diversity of people who contribute content over time, the greater the danger that the design will fall apart and the vision and voice will degrade.
Time itself also degrades things. New demands are made on the site–new kinds of content must be accommodated–and the original structure groans as ad-hoc design proliferates. Threads fray. The old design can’t hold it all anymore.
Obviously, it must be the job of the leader–the leader of anything–to constantly remind others of the voice and the vision.
And to know when a redesign is necessary, as well.


